Shades, chairs, mats and chilled drinks provided welcome respite from the sun and rain.
Coleman Brands went all out to help visitors to the recent 8th Putrajaya International Hot Air Balloon Fiesta 2016 `own the weekend’ in style!
The Coleman team set up six strategically located Coleman Chillax Stations at the venue’s picnic area to offer visitors a welcome respite from the blistering sun and then pouring rain during the weekend event.
The Coleman Chillax Stations, with a cheerful ‘Have a seat!’ signage attached to each Coleman Instant Shade Shelter, were fully equipped with a wide range of Coleman portable furniture such as comfortable Patio Sling Chairs, picnic mats, reclining lounge chairs for quick naps and multiple Cooler boxes filled with ice-cold bottles of mineral water.
Those who took up the offer soon found themselves in the best seats in the house as one by one, the colourful hot air balloons gracefully flew past. Best of all, it was for free!
While much of the action was in the skies, the energetic Coleman team was busy bringing cheer on the ground. They handed out more than 5,000 bottles of ice-cold mineral water and encouraged visitors to take part in fun poses using their Coleman Instagram Selfie Cutout frames.
Visitors were soon making new friends through games organized by the team such as doing a jumping high five with a stranger, giving a stranger a hug, taking a selfie with someone, and many more exciting games were very much in line with the #ColemanOwnTheWeekend theme.
Why did Coleman do it? It was meant to convey a simple message that everyone could ‘own the weekend’ by making it fun and memorable.
#ColemanOwnTheWeekend is a strong call to action to make the most of your weekend, anyhow you want it. And Coleman will always have something that can help you make it happen.
The Coleman brand is all about bringing people together and creating fond memories.
And it is only going to get better. Coleman products are now available 24/7 via Coleman Malaysia Online Shop and online merchant Lazada.
No more excuses. It’s time to ‘own your weekend’!